Porsche European Open
As Head of Operations, Eve Giger held the overall responsibility for the Porsche European Open on two occasions – one of the most prestigious golf tournaments in Europe and a flagship event on the European Tour Race to Dubai. With full accountability for an €8 million budget, Eve Giger led the planning, execution and delivery of a true mega event at Green Eagle Golf Courses (North Course), Europe’s longest golf course. The role combined large-scale event operations, team leadership, stakeholder management, media coordination and fan experience at the highest international level.
- Overall operational leadership of the tournament
- Management of 350+ staff and volunteers across all event functions
- Coordination of sport, venue, staging, security, mobility, hospitality and media
- Strategic alignment with European Tour, title sponsor Porsche and global broadcasters
The Porsche European Open featured a world-class field including Patrick Reed, Bryson DeChambeau, Paul Casey, Pat Perez, Martin Kaymer, Bernhard Langer, Ernie Els, Padraig Harrington, Thomas Pieters, Charl Schwartzel and Thomas Bjørn – complemented by strong local favourites such as Marcel Siem and Maximilian Kieffer, creating a unique mix of global stars and homegrown heroes.
- 39,000 spectators on site
- 4 days of live TV coverage across 980 channels and 35 transmitters
- 2,500+ broadcast hours, reaching 370 million households worldwide
- Print circulation: 41 million copies, 114 million readers
- Online visits: 11 million
- Comprehensive digital, photo, and video coverage with dedicated media teams
- 2,250 m² VIP hospitality with 6 exclusive corporate lounges
- 5,000 m² public village with 36 exhibitors, catering, chill zones and public viewing
- Iconic side events such as the Hole-in-One Challenge on Hamburg’s Reeperbahn
- Official Pro-Am Tournament and Porsche European Open Get-together
Running the Porsche European Open twice demonstrates what Forward Golf Club stands for: strategic leadership, operational excellence and the ability to translate world-class golf into unforgettable brand and fan experiences.
As Head of Operations, Eve Giger held the overall responsibility for the Porsche European Open on two occasions – one of the most prestigious golf tournaments in Europe and a flagship event on the European Tour Race to Dubai. With full accountability for an €8 million budget, Eve Giger led the planning, execution and delivery of a true mega event at Green Eagle Golf Courses (North Course), Europe’s longest golf course. The role combined large-scale event operations, team leadership, stakeholder management, media coordination and fan experience at the highest international level.
- Overall operational leadership of the tournament
- Management of 350+ staff and volunteers across all event functions
- Coordination of sport, venue, staging, security, mobility, hospitality and media
- Strategic alignment with European Tour, title sponsor Porsche and global broadcasters
The Porsche European Open featured a world-class field including Patrick Reed, Bryson DeChambeau, Paul Casey, Pat Perez, Martin Kaymer, Bernhard Langer, Ernie Els, Padraig Harrington, Thomas Pieters, Charl Schwartzel and Thomas Bjørn – complemented by strong local favourites such as Marcel Siem and Maximilian Kieffer, creating a unique mix of global stars and homegrown heroes.
- 39,000 spectators on site
- 4 days of live TV coverage across 980 channels and 35 transmitters
- 2,500+ broadcast hours, reaching 370 million households worldwide
- Print circulation: 41 million copies, 114 million readers
- Online visits: 11 million
- Comprehensive digital, photo, and video coverage with dedicated media teams
- 2,250 m² VIP hospitality with 6 exclusive corporate lounges
- 5,000 m² public village with 36 exhibitors, catering, chill zones and public viewing
- Iconic side events such as the Hole-in-One Challenge on Hamburg’s Reeperbahn
- Official Pro-Am Tournament and Porsche European Open Get-together
Running the Porsche European Open twice demonstrates what Forward Golf Club stands for: strategic leadership, operational excellence and the ability to translate world-class golf into unforgettable brand and fan experiences.
We create unforgettable experiences for you and your golfing clients.
Where Brands Meet Golfers — and Stay With Them
The Forward Golf Club designs bespoke golf event and tournament concepts for brands that want more than visibility—and more than a classic golf day. We create modern, memorable experiences that build relevance, emotion, and long-term brand connection within one of the most attractive target groups. Not through logos on tee boxes, but through atmosphere, storytelling, and unforgettable moments.
Every Concept is:
- Tailor-made to your brand, goals, and audience
- Innovative and modern, inspired beyond traditional golf formats
- Designed to be felt, not just seen
From branding and format to every touchpoint and the overall atmosphere, we translate your brand values into a distinctive golf experience that resonates long after the final hole. We don’t stage tournaments. We curate moments.
The Outcome
- Emotional brand engagement instead of passive sponsorship
- Authentic interaction instead of classic advertising
- A golf audience that remembers the brand—not just the scorecard
Forward Golf Club events aren’t about playing golf for a brand. They’re about connecting golfers to it.
Included:
- Onboarding call
- Event concept & format design
- Key messaging / narrative
- Guest journey mapping
- Branding ideas
- Budget proposal
- 1 feedback round
- 1 presentation
Excluded:
- Travel expenses
- Event production
Read more
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