Porsche European Open
As Head of Operations, Eve Giger held the overall responsibility for the Porsche European Open on two occasions – one of the most prestigious golf tournaments in Europe and a flagship event on the European Tour Race to Dubai. With full accountability for an €8 million budget, Eve Giger led the planning, execution and delivery of a true mega event at Green Eagle Golf Courses (North Course), Europe’s longest golf course. The role combined large-scale event operations, team leadership, stakeholder management, media coordination and fan experience at the highest international level.
- Overall operational leadership of the tournament
- Management of 350+ staff and volunteers across all event functions
- Coordination of sport, venue, staging, security, mobility, hospitality and media
- Strategic alignment with European Tour, title sponsor Porsche and global broadcasters
The Porsche European Open featured a world-class field including Patrick Reed, Bryson DeChambeau, Paul Casey, Pat Perez, Martin Kaymer, Bernhard Langer, Ernie Els, Padraig Harrington, Thomas Pieters, Charl Schwartzel and Thomas Bjørn – complemented by strong local favourites such as Marcel Siem and Maximilian Kieffer, creating a unique mix of global stars and homegrown heroes.
- 39,000 spectators on site
- 4 days of live TV coverage across 980 channels and 35 transmitters
- 2,500+ broadcast hours, reaching 370 million households worldwide
- Print circulation: 41 million copies, 114 million readers
- Online visits: 11 million
- Comprehensive digital, photo, and video coverage with dedicated media teams
- 2,250 m² VIP hospitality with 6 exclusive corporate lounges
- 5,000 m² public village with 36 exhibitors, catering, chill zones and public viewing
- Iconic side events such as the Hole-in-One Challenge on Hamburg’s Reeperbahn
- Official Pro-Am Tournament and Porsche European Open Get-together
Running the Porsche European Open twice demonstrates what Forward Golf Club stands for: strategic leadership, operational excellence and the ability to translate world-class golf into unforgettable brand and fan experiences.
As Head of Operations, Eve Giger held the overall responsibility for the Porsche European Open on two occasions – one of the most prestigious golf tournaments in Europe and a flagship event on the European Tour Race to Dubai. With full accountability for an €8 million budget, Eve Giger led the planning, execution and delivery of a true mega event at Green Eagle Golf Courses (North Course), Europe’s longest golf course. The role combined large-scale event operations, team leadership, stakeholder management, media coordination and fan experience at the highest international level.
- Overall operational leadership of the tournament
- Management of 350+ staff and volunteers across all event functions
- Coordination of sport, venue, staging, security, mobility, hospitality and media
- Strategic alignment with European Tour, title sponsor Porsche and global broadcasters
The Porsche European Open featured a world-class field including Patrick Reed, Bryson DeChambeau, Paul Casey, Pat Perez, Martin Kaymer, Bernhard Langer, Ernie Els, Padraig Harrington, Thomas Pieters, Charl Schwartzel and Thomas Bjørn – complemented by strong local favourites such as Marcel Siem and Maximilian Kieffer, creating a unique mix of global stars and homegrown heroes.
- 39,000 spectators on site
- 4 days of live TV coverage across 980 channels and 35 transmitters
- 2,500+ broadcast hours, reaching 370 million households worldwide
- Print circulation: 41 million copies, 114 million readers
- Online visits: 11 million
- Comprehensive digital, photo, and video coverage with dedicated media teams
- 2,250 m² VIP hospitality with 6 exclusive corporate lounges
- 5,000 m² public village with 36 exhibitors, catering, chill zones and public viewing
- Iconic side events such as the Hole-in-One Challenge on Hamburg’s Reeperbahn
- Official Pro-Am Tournament and Porsche European Open Get-together
Running the Porsche European Open twice demonstrates what Forward Golf Club stands for: strategic leadership, operational excellence and the ability to translate world-class golf into unforgettable brand and fan experiences.
We create unforgettable experiences for you and your golfing clients.
Where Brands Meet Golfers — and Stay With Them
The Forward Golf Club designs bespoke golf event and tournament concepts for brands that want more than visibility—and more than a classic golf day. We create modern, memorable experiences that build relevance, emotion, and long-term brand connection within one of the most attractive target groups. Not through logos on tee boxes, but through atmosphere, storytelling, and unforgettable moments.
Every Concept is:
- Tailor-made to your brand, goals, and audience
- Innovative and modern, inspired beyond traditional golf formats
- Designed to be felt, not just seen
From branding and format to every touchpoint and the overall atmosphere, we translate your brand values into a distinctive golf experience that resonates long after the final hole. We don’t stage tournaments. We curate moments.
The Outcome
- Emotional brand engagement instead of passive sponsorship
- Authentic interaction instead of classic advertising
- A golf audience that remembers the brand—not just the scorecard
Forward Golf Club events aren’t about playing golf for a brand. They’re about connecting golfers to it.
Included:
- Onboarding call
- Event concept & format design
- Key messaging / narrative
- Guest journey mapping
- Branding ideas
- Budget proposal
- 1 feedback round
- 1 presentation
Excluded:
- Travel expenses
- Event production
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A bold Kjus golf campaign built on exaggeration—so good it makes you wish for rain. Shot in Scotland and enhanced with digital rain animation.
Premium golf apparel that blends art and German engineering. Strategy and launch campaign by Eve Giger.