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Campaign for KJUS

Let it rain

KJUS: Men's Pro 3L 3.0 Jacket & Pants

The Golf Rain Gear That Makes You Wish for Rain

For the "Let it rain" campaign, we employed a creative strategy built around exaggeration: the Kjus Pro 3L rain outfit is so exceptional, it almost makes you wish for rain. To bring this idea to life, we traveled to Scotland, expecting its famously wet weather. Instead, at the breathtaking Renaissance Golf Club, we were greeted by pure sunshine.

Staying true to our vision, we created the rain digitally. The photography was divided into layers and subtly animated to introduce movement and depth. The result is a seamless animation across all digital channels, complemented by striking still visuals that capture the essence of the campaign.

Photo Shoot in Sunshine, Rain Made Digitally.

We went to Scotland chasing storms for and got nothing but sun. The rain? Totally fake, shot in the studio and brought to life with subtle digital animation.

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Pros

Creative Produce: Eve Giger
Photographer: Nathan Gallagher
Model: Miguel Cabrera Bello
Location: The Renaissance Club

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