Enabling a Brand to Own and Communicate Its Uniqueness
Launching a New Golf Brand
When artes motus approached us, they had a name, a logo, and a mission: to deliver functional, high-performance golf apparel with a modern, contemporary look. Founder and CEO Marc Svojanovsky emphasized performance and style—but in the crowded golf market, that wasn’t enough. A quick scan on Trendygolf confirmed it: every brand claimed the same. To stand out, we ran a marketing workshop at Golf Saint Apollinaire to define artes motus’ true differentiators—not just in product, but in communication.
The insight? The name itself held the answer: Art & Engineering. A fusion of creativity and German engineering precision. Brand promise in one sentence: artes motus blends art and engineering to craft golf apparel that excels in both style and function.
From this foundation, we launched the brand across multiple touchpoints:
- Placeholder website
- Studio photoshoot for the launch campaign
- On-course action photoshoot to showcase the brand on the green
- Ecommerce product photography
- Launch campaign on Meta
- Google Ads set-up and optimisation
- Social media feed design
- Mini influencer campaign
- Brand info folder
When artes motus approached us, they had a name, a logo, and a mission: to deliver functional, high-performance golf apparel with a modern, contemporary look. Founder and CEO Marc Svojanovsky emphasized performance and style—but in the crowded golf market, that wasn’t enough. A quick scan on Trendygolf confirmed it: every brand claimed the same. To stand out, we ran a marketing workshop at Golf Saint Apollinaire to define artes motus’ true differentiators—not just in product, but in communication.
The insight? The name itself held the answer: Art & Engineering. A fusion of creativity and German engineering precision. Brand promise in one sentence: artes motus blends art and engineering to craft golf apparel that excels in both style and function.
From this foundation, we launched the brand across multiple touchpoints:
- Placeholder website
- Studio photoshoot for the launch campaign
- On-course action photoshoot to showcase the brand on the green
- Ecommerce product photography
- Launch campaign on Meta
- Google Ads set-up and optimisation
- Social media feed design
- Mini influencer campaign
- Brand info folder
Collaboration: artes motus x Ski & Golf World Championship
A fantastic kickoff for a new golf brand on the fairway, followed by a highlight in May 2025: we connected artes motus with the Ski & Golf World Championship in Zell am See-Kaprun, resulting in a successful partnership featuring a giveaway, starter gift sponsorship, and a world champion wearing the artes motus look. The organizer and participants loved the caps, and artes motus gained significant visibility and recognition directly within their target audience—besides taking home the gold.
Collaboration: artes motus x Ski & Golf World Championship
A fantastic kickoff for a new golf brand on the fairway, followed by a highlight in May 2025: we connected artes motus with the Ski & Golf World Championship in Zell am See-Kaprun, resulting in a successful partnership featuring a giveaway, starter gift sponsorship, and a world champion wearing the artes motus look. The organizer and participants loved the caps, and artes motus gained significant visibility and recognition directly within their target audience—besides taking home the gold.
- Studio Images: Sophia Lasson, sophialasson.com
- Ecommerce: Studio 3, studio-3.de
- On-Course: Patrick Güller, patrickgueller.com
- Ski & Golf: Johannes Radlwimmer, johannesradlwimmer.com
Services provided for artes motus:
