Just Golf Academy Content & Website for Cees Niessen
Twenty years of expertise. Finally, a platform to match.
Cees Niessen is the founder of Just Golf Academy — a golf professional with more than 20 years of experience coaching everyone from first-time golfers to Challenge Tour players across the Netherlands and Marbella. He has a clear methodology, a distinctive coaching philosophy, and a deep understanding of how golfers learn and improve. What he was missing was a digital presence that communicated all of that.
Scope of Work
- Content Production
- AI-generated Visuals
- Website
- SEO-Optimization
Not just a new website
The goal wasn't simply to design a new website. It was to build a complete online presence that translated his personality, teaching style, methodology and international setup into something clear, credible, and easy to navigate. Lessons, corporate events, golf travel, two countries, one brand — everything needed to feel like it belonged together.
Strategy first, content second.
The project started with strategy. We developed the website concept from the ground up, defining the navigation structure, content hierarchy, and user journey. Through wireframes and content planning, we created a tailored solution built around Cees' specific needs. This process allowed us to identify exactly which content and visual assets were required before moving into production.
Not just a new website
The goal wasn't simply to design a new website. It was to build a complete online presence that translated his personality, teaching style, methodology and international setup into something clear, credible, and easy to navigate. Lessons, corporate events, golf travel, two countries, one brand — everything needed to feel like it belonged together.
Strategy first, content second.
The project started with strategy. We developed the website concept from the ground up, defining the navigation structure, content hierarchy, and user journey. Through wireframes and content planning, we created a tailored solution built around Cees' specific needs. This process allowed us to identify exactly which content and visual assets were required before moving into production.
Content Production
With the content structure locked, we organised a photo shooting at Real Club de Golf Las Brisas in Marbella — an afternoon session on the course and a morning session on the driving range. No studio setups, no posed shots. Just Cees and the way he actually works: attentive, hands-on, in the moment.
Website
From Strategy to Launch: Once the content, photography, and website assets were complete, everything came together smoothly. Every element was integrated to create a professional website that reflects the quality of coaching Cees delivers.
Content Production
With the content structure locked, we organised a photo shooting at Real Club de Golf Las Brisas in Marbella — an afternoon session on the course and a morning session on the driving range. No studio setups, no posed shots. Just Cees and the way he actually works: attentive, hands-on, in the moment.
Website
From Strategy to Launch: Once the content, photography, and website assets were complete, everything came together smoothly. Every element was integrated to create a professional website that reflects the quality of coaching Cees delivers.
SEO-Optimization
The site is built with long-term visibility in mind: considered URL structure, SEO-focused architecture, meta titles and descriptions, content hierarchy, and keyword relevance. It's not just a website — it works as a marketing tool.
A platform that feels as personal – and performs
A custom website and authentic visual identity that represent Cees and Just Golf Academy as they actually are. Strategic planning, tailored content, and real photography — combined into a platform that feels as personal and professional as the coaching experience itself.
SEO-Optimization
The site is built with long-term visibility in mind: considered URL structure, SEO-focused architecture, meta titles and descriptions, content hierarchy, and keyword relevance. It's not just a website — it works as a marketing tool.
A platform that feels as personal – and performs
A custom website and authentic visual identity that represent Cees and Just Golf Academy as they actually are. Strategic planning, tailored content, and real photography — combined into a platform that feels as personal and professional as the coaching experience itself.
Review
As a Golf Professional, my website represents far more than an online presence.it reflects my personal brand, professionalism, and standards. Forward Golf Club delivered an exceptional result. The website they created is visually outstanding, with refined imagery and a level of design quality that perfectly matches the premium nature of the golf industry.What distinguishes Forward Golf Club is not only their creative excellence, but also their reliability and structured way of working. Every agreement was honoured, communication was clear and proactive, and the entire process felt seamless and well-managed from start to finish.Forward Golf Club combines deep industry knowledge with high-end branding and digital expertise. They are a trusted partnerI would confidently recommend to any golf professional or golf business aiming for excellence.
Cees Niessen, Golf Professional
Owner Just Golf Academy
- Strategy, Content Creation/Photography, Web Design & SEO: Eve Giger
- Photo Editing / Post Production: Björn Marschall
